Daniel Lubetzky, the CEO of KIND, is the son of a Holocaust survivor and a Mexican Jew. KIND makes popular fruit and nut bars. He was born in Mexico City and moved to the United States as a teenager. He’s also a Stanford-educated lawyer.
Lubetzky’s father was liberated from the Dachau Concentration Camp. When Lubetzsky was just nine years old, his father started describing his experiences during the Holocaust. His father felt that if he lived through the Holocaust, his son could hear about it even at an early age.
Lubetzky explains in his book entitled Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately:
Being the son of a Holocaust survivor marks you and makes you acutely conscious of our human frailty. My burning commitment to build bridges stems from a survival instinct: to prevent what happened to my dad from happening again to other human beings. Part of the reason I exist today is that my grandfather and my father were always kind to people.
KIND is privately owned and has nearly five hundred employees.